How to Find a Great Copywriter
If you wish to generate an income on the internet, you are going to need a web site. If you want that website to help you bring in money, it must be very well written. Unless you're good at copywriting already it's a good idea to engage the services of someone well-qualified to create the text on your web site. A skilled copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Obviously, not all copywriters are created equal. Some of them are very gifted. Some dream of having talent but are simply trying to make a few bucks because they've heard that online copywriting is simple. Here is how you can tell them apart.
Does the copywriter have a web site of his or her own? Any copywriter who wants to create web copy must have a website that contains their bio, a resume, several samples and anything else they want to share. If the writer doesn't have his or her own web site, how are they going to be able to help you create yours? Look at the copy on their site as well. If it is riddled with mistakes this is a bad sign.
How well do you react to the copy on the copywriter's web site? This is more involved than merely finding grammatical errors and syntax errors. Does the text make you feel any sort of emotional response? Does it cause you to feel affection for the writer? Does the web copy make you want to follow up and find out more about them? Does the web site copy make you feel like you should hire the writer right away? Does it make you feel like you must get out of there? Does the website copy push you to be angry? These are all crucial reactions and you need to listen to them.
Carry out your background research on the copywriter. Try searching for reviews on forums and independent web sites. It's very likely that the only reviews you will find on the writer's site are going to be positive. Look online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. These pstings here merit extra attention. Ask the writer to give you a couple of references. Be sure that you follow up and genuinely make contact with those references so that you can get an honest opinion from them.
Make sure you spend some time reading through the samples provided by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is particularly crucial if the copywriter states he or she is an expert in a specific field. When the writing looks like it was sourced from Wikipedia or is particularly vague, you better find another copywriter.
There are many different ways to find out if a copywriter is worth your money or not. It is crucial that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.